Out of the Box Promotion

I saw this video on Fine art Views and thought it was a unique idea for self promotion. Perry has combined his art with his life and set it to an appropriate tune. By the time we're done watching we feel as if we know Perry, and he seems like a real likable fellow. This kind of connection is so important in creating lasting collectors. He has thought outside the box and has created a successful marketing tool. I wonder how difficult it would be to do something like this ourselves? The video dosen't quite fit here, but if you double click it will take you to full screen on you tube.